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It all started when…

Jef Bourgeau is a Detroit painter, curator, photographer and conceptual artist. He has exhibited extensively in museums and galleries across Europe, Asia and the USA. His work and concepts have been written about in many publications and art journals, including: Art in America, Flash Art, Art News, Vanity Fair, NY Times, and Artforum; and in several books, including: Visual Shock by Michael Kammen (winner of the Pulitzer Prize), Cultural Policy by Toby Miller and George Yudice, and The Artist's Quest for Inspiration by Peggy Hadden.

Bourgeau is also the founding director of the Museum of New Art (MONA), of Detroit’s artCORE (empty storefronts to galleries), and co-founder of the Detroit Center for Contemporary Photography.
- Jan van der Marck, Jef Bourgeau: A User's Manual.